"Navigation solutions must provide consistent and positive user experiences to create daily relevance. A key foundation for this value proposition is to ensure timely, reliable and accurate data updates so that users can depend on those solutions."

Thilo Koslowski
Vice President and Automotive Practice Leader
Gartner Inc.

Industry-Leading Solutions

WindSpring is accelerating the rapidly growing navigation and digital mapping industry at a dizzying pace.

WindSpring’s patented advanced compression technology represents the foundation necessary for the delivery of mobile applications that will provide relevant, real-time and reliable data for now and the future.

GROWING MARKET

The navigation and digital markets are growing and changing rapidly due to increased understanding and demand for applications and services. In 2006, for instance, the number of navigation devices manufactured – not including GPS-enabled phones - increased 50% over 2005 figures, and current projections call for that number to more than triple to more than 70 million devices by 2011 – a staggering annual growth rate of more than 30%.

REVENUE OPPORTUNITIES

Amidst this tremendous growth, manufacturers and service providers see even greater potential revenue opportunities in navigation services. These services all depend on the ability to provide richer, more personalized mapping and navigation offerings for consumers. These will include second-generation location-based services such as ADAS (advanced driver assistance scheme) and highly-targeted opt-in marketing and advertising. Loocation-based content and social-networking applications will require new navigation displays to provide 3-D images.

RELEVANCE AND RELIABILITY IS CRITICAL

These advanced navigation services and devices will undoubtedly change our personal and business lives much the way mobile telephony has. Yet in the path of these plans and visions stands a significant, common problem - how to deliver a user experience that is – and continues to be – relevant and immediate.

CHALLENGES

This problem breaks down into two separate issues:

1. How to deliver new and updated navigation data quickly, easily and where it’s needed.

2. How to enable a richer customer experience with growing user data, while maintaining the smallest possible device footprint.

APPLYING ADVANCED COMPRESSION TECHNOLOGY

WindSpring’s patented technologies solve both these problems by not only drastically reducing the footprint of data files and eliminating the need for file decompression, but by allowing data to be both edited and updated in place without replacing the entire database.